Hi. My name is Lily McCallin. I design and create playful heirloom jewellery. 

I am here to help you source and create items of jewellery for yourselves and your loved ones. Please do not hesitate to drop me a line.

I am an independent jeweller with 13 years experience.


My jewellery business was born from a passion to create beautiful things that are made under fair working conditions and with sensitivity to the environment.

I work hard to ensure that I am using the most fairly produced and sustainable materials available. Where supplier sustainability standards are not up to scratch, I work with them to find ways to be.

I write articles about the sustainability of precious materials, constantly challenging existing labour and environmental standards.

When purchasing an item of Lily McCallin jewellery, you are also supporting my journalistic endeavour towards a fairer, greener jewellery industry.

As of summer 2019, all of my jewellery is now made using precious metals that are are 100% recycled as standard. Refined back to its pure form and re-alloyed before use. It has the exact same chemical properties as “fresh metal” but contains no newly mined material. Not all of my product descriptions are up to date with this. If there is something you are not sure about, please drop me a line.

Fairtrade Gold.
I use Fairtrade Gold upon customer request. Please email me if you would like your jewellery to be made in Fairtrade Gold.

Diamonds and Gemstones.
The business of ethically sourcing diamonds and gemstones is complicated, but I am learning as much as I can and publishing my findings in my blog.

Carbon Footprint and Home Economy.
As everything is manufactured and assembled in London and Birmingham, I am supporting a local economy and the carbon footprint of the business is reduced.

Lily McCallin jewellery will never be ‘throw away’ and a lot of what I make is made to order. I design and create heirlooms that are built to last generations. Sustainability and workers rights will always be at the forefront of my mind.


What excites and inspires me the most are people who create something that helps the long term lives of others and the environment against all odds. Jewellery can be at it’s nicest when it is simple but has a genuine story behind it. 
The shape and the texture of precious metals themselves can be enough to inspire. I enjoy experimenting with catching the light and matching different metals to different skintones.


Lily McCallin jewellery, previously known as FrillyByLily was born in 2006 when I developed a passion for collecting and reworking discarded vintage and costume jewellery into modern wearable items. For years I would give new life to odd and broken costume jewellery.

This hobby quickly became an obsession and a full time job and over time I developed a desire to create jewellery that I could design and make from scratch.

My portfolio of stockists includes Anthropologie and Urban Outfitters as well as a whole host of carefully selected independent boutiques. Recent press features include The Independent, Grazia and Cosmopolitan as well as a feature on BBC Radio.


Over the years I have attended lots of jewllery making courses at Morley College, Gem A and The City Lit, but most of my jewellery making skills are self taught. 

I studied for my degree in Graphic Design at Falmouth College of Arts. I take pride in using these skills for my branding, packaging and other printed material.

How the jewellery is made

I work in a variety of ways depending on what suits the design itself. The way each item is made should be clearly described in each item description. If it is not and you are curious, please drop me a line. Most of my works are made either by hand or with the use of 3D printing technology.

I then employ the specialist skills of casters and stone setters to reproduce my work in small batches.

I prefer the quality and aesthetic that hand-finished perfectionism brings, and my main priority is designing and producing quality jewellery that will stand the test of time.

Bespoke Jewellery Service

I always encourage customers to commission bespoke pieces and I take pride in providing customer service that is approachable and reliable. I never promise to finish a job by a given deadline unless I am 100% certain that I can keep that promise.